10/30/2023 0 Comments Download dual trashcanToday, achieving customer delight at the speed of the market requires validating innovations with customers and then ‘pivoting without mercy or guilt’ when the hypothesis needs to change. Customer desires, competitive threats, technology choices, business expectations, revenue opportunities, and workforce demands now happen at blistering speeds. Business Agilityīusiness Agility is the ability to compete and thrive in the digital age by quickly responding to market changes and emerging opportunities with innovative, digitally-enabled business solutions.Įverything moves fast in the digital age. Mik Kersten, Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework. The productivity of software delivery at enterprise organizations falls woefully behind that of the tech giants, and the digital transformations that should be turning the tide are failing to deliver business results.
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